Visits and Views

There are many statistics available to tell you about how many visitors you get and what pages they look at while they are there.  You can see these as a total number, or break it down into page views or unique page views.

It is important to understand how each of these parameters are defined.

If a visitor comes to your website for the first time, or if he visits a page (or downloads a file) more than 30 minutes after his last page view, this will be recorded as a new visit.

A pageview is simply the number of times a page was visited.

Unique pageviews are calculated using the number of unduplicated visitors coming to your website. Every user is only counted once, even if he visits the website multiple times a day.

The figures in the dashboard summary widget shows the total for all pages.

These overall totals don’t tell you a lot. It is much more useful to look at the individual page breakdown at Behaviour > Page titles.

As a general rule of thumb, the greater number of pageviews a page receives, the better. But, that should not be confused with page popularity. Users might be generating more views for a page if they re-load it during the same session by going back and forth.

For example, if you have a page with a list of links to other pages on your website, that page may have a lot more views than other pages because users might click to visit one of the internal links and then come back to the page to visit the next one.

A more accurate metric in this case is the unique pageviews. This will give you a better picture on how many unique users have visited any particular page. The Behaviour > Page titles view is sorted by unique pageviews, with the most popular at the top.